In the present, data collection has become such an invisible and powerful tool for archiving the individual. Our creation of the brand 'ZAO' aimed to interrogate this concept by producing a number of high fashion products designed to collect physical materials from the environment.
Items like the gloves absorb surface materials, while the bags store items from plant-matter to litter as objects of personal histories. Curating an individual's personal archive became the selling of a lifestyle.
A sinister ambiguity arises through these actions. The project began to utilize focus groups and public tests of the objects, leading to further questions around an individual's agency over the items they collect and the extent of ownership a brand can possess over the user.
Project collaboration with Emily Blake, Sam Ray, Sophie Paul, Anitha Sriragavan, Marta Company