'say it with your chest' (frens ltd. x weekday)
'say it with your chest' was devised by creative director marie stewart in december 2021 as a promotional party for swedish street/fashion brand weekday, who are currently expanding their reach in the uk.
following our contribution at said business school in oxford (see project page for more) marie requested the services of myself and my business partner stan bidston-casey once again to assist on the project. we were tasked with designing sustainable graphics boards displaying quotes sent in by musicians and artists who would be performing at the event, as well as sourcing a led traffic sign which would welcome the guests. the boards were printed onto a0 and a1 sized, recyclable honey comb boards.
two digital videos were projected onto each wall of the venue in tottenham. these displayed a rolling series of quotes interspersed with glitch animations which we created using a combination of after fx and a custom built algorithm.
one of the video animations that introduced the set for london based spoken word artist sophie 'the nasty poet'
digital concept designs for the bar area and the dj booth, displaying the direction of the lighting and the placement of the honeycomb boards.